FRANKENBRAND MERGER | STARDRAFT

Project Overview:

In this project, you will explore corporate branding through a fictional merger between two existing companies. You

will analyze their visual and conceptual identities, identify opportunities for integration, and design a new, hybrid

brand that represents the merger.

Your final output will be a brand identity system that effectively communicates this fusion through visual design, brand

language, and strategic positioning.

This project is an opportunity to explore strategic brand design while pushing creative boundaries. Be bold, be

experimental, and build a brand that (almost) feels real.